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Article marketing is the way I have built almost all of my highly responsive lists.

It's more ways for people to find you, 000-word article and break it down into two 500-word articles or 3 350-word articles and it's more lines in the water, you can take a 1. You've heard or seen me talk about this.

Short articles allow the reader to flow through your article right into your resource box so they can click through to your web site or blog. Long articles tend to lose the reader before they ever get to your resource box. Where they can accept your offer of a slice of your expertise in exchange for their email address, they will never make it down to your resource box, if your article is too long and you lose the reader. Now think about this specifically for list building.

They're never going to see your resource box in the first place, so if your article is too long.

And experience, art, it's really a mix of skill. If you are just starting out it might be a challenge at first to provide great info in just 300-500 words. Somewhere between 300-500 words is the very best. What to do instead: Keep your articles short.

In a shorter article you have to laser your focus on your topic to give the best information. In a longer article you can just do a brain and heart dump on the topic. It's more of a challenge to write shorter articles with good content than it is to write longer articles.

The best way to get there is to write lots of articles.